Considering how Pakistanis are supposed to be fanatics for cricket, we certainly lack a well developed sports league in this country. And when I say a league, I mean something on the lines of IPL and at least BPL, if not the English Premier League or NFL.
It is not that Pakistani people do not have a sense of sports or the necessary enthusiasm. Hell, they have fought many a tear gas attack just to get into the stadium for a pathetic but rare one dayer. Particularly the younger generation, who are well versed with all sorts of sports activity around the world, and who passionately and even religiously follow foreign sports franchises.
All of this makes sense. Even if sports bore the hell out of you, you can partake in the PSL Economy by placing a wager or two. After all, what good are sports unless you have something personal at stake? The reason I am raising this point is that the PSL economy must, and absolutely must, go beyond the die hard sports fan for its potential impact. Just like it’s hard to avoid the Super Bowl if you are living in America. It must affect far more people who are not able to avoid it. People like me, who are bored out of hell watching an entire cricket game, but yet would not mind poking their noses in a good competition. It’s all about pretending not to be bored.
Now the official website of the Pakistan Super League has introduced its own fantasy league. But if you take a deeper look at it, it is just filling a contract clause. The league has very low functionality and you cannot even create your private leagues. This means that you cannot invite your friends and coworkers to be a part of the experience, which means a poor experience. Let’s hope this can change. As opposed to that, a more poorly designed and cheaper but more functional private fantasy PSL website could offer greater value.
Hate the neo-liberal in me for saying this, but I commend all the sponsors who are putting in their money for this great cause. And I feel bad for using the word cause here because it is not supposed to be fucking charity. But I say so because the domestic fans deserve a structure like this. In any case, perhaps the investors were always happy to put their money in a venture that people could respond positively to. This is probably the first one put into place by the PCB that has put up the structure for a serious league, albeit very small in size. But the size may change in the future if all goes well and the consumer trends so far are not disastrous.
I have written earlier about the need of addressing the growing market of skilled gaming. This, in all fairness, should be extended to a channel for legalized gambling, though that is a step too far at this stage. There is clearly an appetite for skilled gaming in the market, which would enhance the enthusiasm and engagement for the PSL to a much greater extent by involving stakes for the public.
Meanwhile, the advertising would also become far more aggressive and tribal in the coming days. At least from one of the franchises. Tribalism would and should become a necessary tool for honing the public engagement and to build manufactured rivalries around the franchises, which only came into being a couple of years ago. A better idea would be to capitalize on the sense of mutual urban resentment already present among the natives of Karachi, Lahore, and Islamabad.
All of this would initiate giving these franchises a cult following and a vicious fan base, which they don’t enjoy currently. You know, this is how religions work too. When it comes to building the PSL economy, more commercialism is always less. Even though the moralists among our ranks would then later be writing about it mourning the degeneration that is waiting to manifest itself in this fashion. Ah, the little moral sacrifices you have to make in order to build a viable sport economy.
A solidified fan base would then cement the presence of franchises as institutions, creating thousands of jobs which are not going anywhere in an uncertain next year. These organizations would, in turn, become clients of hundreds of businesses, and that is how the PSL economy would roll out its effect. None of this would be possible, however, without increased spending from the fans. And this is eventually not going to be sustainable enough unless cricket is brought to home. Unless the Qaddafi Stadium becomes a real home to the franchise. So unless Lahore Qalanders have to become something more than “Jazz” Lahore Qalanders, before their eventual death.
The eventual goal of the PSL must be the creation of a self-sustaining domestic league within the geographical boundaries of Pakistan. Ideally speaking, it should suffice to nourish the appetite of the Pakistani cricket fan, which has to rely on the mundane international cricket in Dubai or the emotionally distant foreign leagues. Without this, the PSL model would not last very long. Deep down inside, Najam Sethi knows this, but of course, there is not much he can do about the security situation. But still, you need to draw a line somewhere and soon. Pakistani fans are sick of Dubai.
So if the international cricket boards are not sending out teams to Pakistan for security concerns, you could always buy players to come in. Even if that means a very few A-listers. At least it would be a start. I think Pakistan Cricket Board and the franchises should also make it a point to import players from India, even if that means B or C category players.
Another rarely talked about factor in Pakistan and an important part of the PSL economy is the quality of the television. And I am not going to mince my words here. The quality of television in Pakistan, especially when compared to India or anywhere, is shit. In other words, there is no real use of putting up the best show in the country if the eventual optics are going to be pathetic.
An overwhelming majority in Pakistan do not have access to digital television broadcasts, a technology not even used for the coverage of the PSL. So people are stuck with a quarter of a century old technology to watch what is supposed to be the most important sporting event in Pakistan. While the federal government made an attempt to make progress in this regard, albeit in a very wrong way, the local DTH service could have filled the much needed gap in this regard. But let’s hope the consumers become more aware of their own interests in Pakistan one day and stop listening to the political narrative on the “mainstream media” too much.
PSL Chairman Najam Sethi, a noticeable difference, has done a great job in introducing this first serious franchise based model for a sustainable domestic league. Now the key is to constantly up the game when it comes to bringing more money to the PSL economy.
Leave building the PSL economy to the thriving private sector, just bring cricket back home.
The post was originally published in The Nation blogs.
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